The FreedomYears Audience

Overwhelming demographics of the 55+ population
•    70 million adults age 55+ in 2007 in U.S.
•    Comprise 23% of population but hold 59% of all liquid assets
•    $1.5 trillion in annual spending
•    Account for 58% of all prescription drug spending
•    49% of all healthcare spending in America
•    Purchase 34% of all new cars and trucks
•    Account for 35% of all airline fares
•    46% of all ship fares
•    Purchase 42% of all toys, games and hobby supplies
•    Watch more TV than any other age group

About Retirement Living TV

Retirement Living TV, a network dedicated to informing, involving, and inspiring people aged 55 and over, was launched in September 2006.  Retirement Living TV is comprised of programs covering topics including health, lifestyle, finance, and politics.  The Retirement Living TV network roots are in Erickson Retirement Communities, the National Institutes of Health, non-profit research foundations, the Erickson School of Aging Studies at University of Maryland Baltimore County (UMBC), and leading gerontologists across the country.  RLTV is committed to changing the perception on aging, and strives to develop innovative and entertaining television for a mature viewing audience.
Advertising and Sponsorship Inquiries

Gig Barton
Vice President Advertising Sales
Gbarton@rl.tv
(410) 910-2588

Barbara Burri
Mgr. National Advertising Sales
BBurri@rl.tv
(443) 610-0804